The way we work is changing.
In the past, if you wanted to build a strong, talented marketing team to help you grow your business, you needed to recruit, interview, and hire full-time employees. The people you hired needed to live in the same city where your office was located, and they needed to work the same 9-5 schedule as you and everyone else at your company.
But things are different now.
Today, you don’t have to invest huge amounts of time, money, and energy building an on-site marketing team to experience growth and success as a business.
Instead, you can tap into a fast-growing community of talented marketing professionals who make their living as full-time freelancers.
The Rise of the Freelancer
In 2014, roughly 17% of workers in the U.S. identified themselves as full-time freelancers. In 2020, that number rose to 36%, doubling in just six short years.
Part of the reason for this explosive growth is due in part to the COVID-19 pandemic, which left millions of people unemployed and in need of income.
But the bigger reason has to do with how younger people are thinking about work. Pew Research reports that 1 in 3 Americans working today are part of the millennial generation. That’s 36% of the workforce. The generation to follow, known as Gen Z, made up 24% of the workforce in 2020.
People who fall into these generations think differently about work. They are more likely to hop from job to job, change careers entirely, and start businesses for themselves.
This new normal creates an incredible opportunity for small businesses because it allows them to work with talented, experienced professionals without having to pay full-time salaries or provide costly benefits.
The Problem: Finding a Great Freelancer on Your Own Isn’t Always Easy
Finding a freelancer on your own to help with digital marketing needs can be a real pain.
A lot of business owners just don’t know where to start. You can spend a lot of time and money sourcing, interviewing, vetting, negotiating with, and hiring a freelancer only to find out that they aren’t actually a good fit for your business.
This process can be incredibly discouraging and expensive, especially when you’re a small operation and you’re responsible for taking care of multiple areas of your business.
You can’t afford to waste time and money searching for the right person to help you build and execute effective digital marketing strategies.
You need a partner who can do the heavy lifting for you.
Enter GrowTal.
GrowTal Gives You Access to an Entire Network of Pre-Vetted Marketing Experts
GrowTal gives you access to a network of experienced, pre-vetted digital marketing experts.
It’s the perfect solution for businesses that aren’t quite ready to hire full-time, haven’t been able to find the right people on their own, or aren’t sure yet if investing in digital marketing is the right next step to take to fuel business growth.
How GrowTal Works
GrowTal partners with talented digital marketers who have experience in all areas of digital marketing, such as paid social, SEO, content writing, email marketing, data, influencer marketing, creative design, video editing and production, marketing strategy, and even marketing leadership.
Our freelancers work on an hourly or project basis depending on the unique needs of the client they’re serving.
Here’s how the process works:
Step 1: You reach out. You contact us because you have a specific digital marketing need.
Step 2: We set up a call or you fill out a form. We schedule a call with you or receive a discovery form filled out by you to better understand your business, your goals, and your budget.
Step 3: You get the agreement. You get an agreement to sign that includes an NDA and provides additional information about our fee, how to buy out a freelancer if you want to hire them full-time, etc.
Step 4: We find freelancers for you. Our team reviews our network of pre-vetted freelancers and identifies 2-4 potential candidates who we believe could help you add value to your business. You don’t pay any upfront recruiting fees.
Step 5: You make the final call. We present candidates to you and you select the person you’d like to work with. You’ll also get to see the rates of each freelancer we present. If you need help deciding, we’ll make an official recommendation based on what we know about your business, your budget, and the abilities of the freelancers we found for you.
Step 6: The work begins. You can have a freelancer working with you in as little as seven business days. We schedule monthly check-ins with you to ensure you are happy with the person you selected. If the relationship doesn’t work out for any reason, we’ll help you find a replacement candidate in no time.
Step 7: We send your first invoice. We invoice our clients every two weeks and allow them to review the charges before they get processed. Pricing varies greatly on a multitude of factors, such as location, project requirements, level of expertise needed, etc. We provide each client with a general range of rates on the initial discovery call.
What Makes GrowTal Worth It?
Our clients love partnering with GrowTal for a few reasons:
Reason #1: We have the experience to find the right people. Most of the people in our network are either people we know personally or people who came highly recommended by someone we know and trust. Our team members each have personal experience working in the digital marketing industry and know what questions to ask when talking to freelancers who want to join our network.
Reason #2: We take vetting seriously.
We take every freelancer through an extensive vetting process to ensure we are only sending the best candidates to our clients. We don’t just check resumes and ask surface-level questions that any person who knows how to use Google can answer. We present technical questions and real scenarios that allow us to go deeper when evaluating candidates.
Reason #3: Our freelancers have agency-level access.
Unlike most solo freelancers, GrowTal freelancers get agency-level access to platforms like Facebook. This means they can get direct support from someone at Facebook if any issues arise, such as ads being constantly rejected for compliance reasons.
Need a Digital Marketing Freelancer? Let’s Talk
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