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Search Engine Marketing (SEM) is a digital marketing strategy that aims to increase a website’s visibility in search engine results pages (SERPs) through paid advertising and search engine optimization (SEO) techniques.
SEM involves various tactics to drive targeted traffic to a website, generate leads, and increase conversions. SEM allows businesses to target potential customers actively searching for products or services, making it a highly effective and measurable form of online advertising. By combining paid advertising and SEO efforts, SEM helps businesses reach their target audience, increase website traffic, and drive conversions.
Search Engine Marketers help you launch and optimize ads for Google and Microsoft Bing. The responsibility of a paid search marketer is to understand your business, products, and audience well enough to help you leverage these two major search engines when you want to build brand or product awareness, grow website traffic, educate potential customers, and drive website conversions, sign-ups, and app downloads.
A skilled Search Engine Marketing consultant can help you understand how to build ad campaigns and maximize ad performance across Google, YouTube, Microsoft, and Bing.
An SEM expert can also help you:
A Search Engine Marketer can also help you a/b test different ad campaigns and audiences to ensure you’re serving the right ads to the right people at the right moment in time.
GrowTal places top Search Engine Marketing consultants at companies of all sizes and across many industries.
Companies that hire paid search specialists typically do so for a few reasons:
They don’t have the time, budget, or desire to hire a full-time ads specialist.
They have existing ad campaigns running that aren’t performing well.
They want to understand if Google or Bing search is a viable channel for their business.
They need regular access to an expert with deep knowledge and experience running point on strategy and execution.
Finding a qualified Search Engine Marketer is not easy. Google and Bing are both constantly making updates to their search engines and ad platforms, so you need someone who is not only proficient but also someone who can keep up with changes to the algorithm and new industry best practices.
You can waste a lot of time writing a job description, interviewing candidates, checking references, and onboarding your final pick only to find out that they didn’t actually have the knowledge or experience they said they had. You can also waste a lot of money when you’re taking advice from someone who doesn’t fully understand the platforms you’re trying to use to bring more customers and profit to your business.
GrowTal eliminates these headaches and more by owning the entire process for you. The Search Engine Marketers who join our network are qualified on paper, but we don’t just take their word for it—we go the extra mile to ensure they have the analytical and creative skills needed to help our clients find success on Google and Bing.
$30
/hr$60
/hr$90
/hr
