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An interim CMO (Chief Marketing Officer) is a temporary executive position within a company that is typically hired to lead and oversee the marketing department on an interim basis. Interim CMOs are brought in for a specific period, which can range from a few months to a year or more, to provide strategic marketing leadership, address critical marketing challenges, or bridge the gap during periods of transition or absence of a permanent CMO.

Interim CMOs bring valuable expertise and experience to a company, especially during transitional phases, leadership changes, or when a business requires immediate marketing expertise without the commitment of hiring a permanent CMO. They offer strategic insights, help solve marketing challenges, and play a crucial role in driving marketing success during their tenure.

Interim CMOs help you build and execute growth strategies, acquire more customers, launch new products, build brand awareness, secure local and national press, establish partnerships, hire marketing team members, set budgets, and test channels. The main responsibility of an interim CMO is to give you the guidance you need to understand how and where to invest marketing dollars to get the best return possible. Great CMOs are strategic and creative, but they also know how to roll up their sleeves and get the job done.

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A skilled interim CMO can evaluate the current state of your business and help you decide which steps to take to move the needle.

A CMO can help you:

  • Build comprehensive digital marketing strategies
  • Test paid and organic channels
  • Recruit, interview, hire, and mentor marketers
  • Establish budgets by channel Analyze website analytics and marketing performance data
  • Design and launch go-to-market campaigns
  • Develop PR strategies
  • Build decks and report to board members and investors
  • Collaborate with other executives and departmental leaders at the company
  • Work closely with sales leaders to create sales collateral
  • Optimize the sales funnel and the customer lifecycle
  • Launch paid advertising campaigns
  • Reduce customer churn and customer acquisition costs

A CMO can help you understand and prioritize efforts and budget by channel.

GrowTal places top Interim CMOs and web developers at companies of all sizes and across many industries. Companies that hire web designers typically do so for a few reasons:

  • They don’t have the time, budget, or need to hire a full-time UX or web designer.
  • They have an immediate team or project need that requires a skilled designer.
  • They need someone who can take rough ideas and bring them to life from prototypes to designs.
  • They need regular access to an expert with deep knowledge and experience running point on strategy, workshops, and execution.

Finding qualified Interim CMOs is not easy. The biggest reason why is because Interim CMOs have different specialties and levels of experience. Some focus solely on in-app experiences and others on top-of-funnel marketing websites.

You can waste a lot of time writing a job description, interviewing candidates, checking references, and onboarding your final pick only to find out that they didn’t actually have the right knowledge or experience needed for your project.

GrowTal eliminates these headaches and more by owning the entire process for you. The UX and web designers who join our network are qualified on paper, but we don’t just take their word for it—we go the extra mile to ensure they can design, think, and act strategically to solve the challenges businesses like yours face on a daily basis.

How we pre-vet our experts

Reputation & Resume Evaluation

We evaluate the reputation, resume, and LinkedIn profile of the person being considered to better understand their experience and abilities.

Initial Gut Check Conversation

We perform an initial discovery call to hear more from the freelancer. We can usually tell within a few minutes if they will be a good fit for the type of work and quality we and our clients expect.

Deeper Experience-Based Interview

We take content candidates through a dozen deeper-level questions to gauge their understanding of their role and to evaluate their problem-solving skills, communication abilities, and overall professionalism.

Final Evaluation by an Industry Expert

After the interview is complete, we gather our notes, meet as a team, and leave it up to one of our subject matter experts to decide if the candidate is a good fit for the GrowTal network.
How we pre-vet our experts

Flexible pricing to fit your needs

Junior

What You’ll Get

From

$100

/hr

Mid-level

What You’ll Get

From

$160

/hr

Senior

What You’ll Get

From

$200

/hr
This was our first time using contractors and GrowTal has been an amazing resource for getting us started with a freelancer to meet our business needs. All the matches were strong candidates and we can’t say enough good things about the marketer we chose. Everything came together quickly and we really appreciated how seamless the process was!

Katie Duke
SVP Business Strategy & Innovation
Acorn Influence
5/5
acorn

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