A Google Ads specialist, also known as a Google Ads expert or Google Ads manager, is a professional who specializes in managing and optimizing Google Ads (formerly known as Google AdWords) campaigns for businesses and clients. Google Ads is a pay-per-click (PPC) advertising platform developed by Google that allows businesses to display their ads on Google’s search engine results pages and across various Google partner websites.
A Google Ads specialist possesses in-depth knowledge of the Google Ads platform, best practices, and industry trends. They stay up-to-date with Google’s latest features and changes to ensure their clients’ campaigns remain effective and competitive. Their primary goal is to drive relevant traffic to the client’s website and help them achieve their marketing and business objectives through successful Google Ads campaigns.
Google Ads Specialists help you launch and optimize ads on Google for your business. Because there are roughly 5.6 billion searches being performed on Google every day, it can be a worthwhile channel to test and leverage when you need help building brand or product awareness, increasing website traffic, educating potential customers, or driving website conversions, sign-ups, and app downloads. The people who can help you with Google ads are also known as search engine marketing (SEM) experts.
A skilled Google ads specialist can help you understand how to build ad campaigns and maximize ad performance across Google, YouTube, and Google Play.
A Google ads specialist can also help you:
A Google ads specialist can also help you a/b test different ad campaigns and audiences to ensure you’re serving the right ads to the right people at the right moment in time.
GrowTal places top Google ads consultants at companies of all sizes and across many industries. Companies that hire Google ads specialists typically do so for a few reasons:
Finding qualified Google Ads Specialists is not easy. The biggest reason why is because Google Ads Specialists have different specialties and levels of experience. Some focus solely on in-app experiences and others on top-of-funnel marketing websites.
You can waste a lot of time writing a job description, interviewing candidates, checking references, and onboarding your final pick only to find out that they didn’t actually have the right knowledge or experience needed for your project.
GrowTal eliminates these headaches and more by owning the entire process for you. The UX and web designers who join our network are qualified on paper, but we don’t just take their word for it—we go the extra mile to ensure they can design, think, and act strategically to solve the challenges businesses like yours face on a daily basis.
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