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Email Marketing is a strategy that involves sending targeted and personalized emails to your audience or potential customers. The primary purpose of email marketing is to establish a direct line of communication with the target audience, promote products or services, build brand awareness, nurture leads, and ultimately drive conversions and customer loyalty.
Email marketing is a powerful tool for businesses to connect with their audience, nurture relationships, and drive conversions. When executed effectively, it can be a cost-efficient and high-return marketing strategy. However, it’s essential to strike a balance between promotional content and providing value to recipients to maintain engagement and avoid being perceived as spam.
Email Marketers help you build, manage, and optimize customer email campaigns.
Email Marketers develop strategies, write copy, and build campaigns in HubSpot, Marketo, Pardot, ActiveCampaign, and other common email marketing automation tools. Emails written and sent by these experts can be used to educate subscribers, nurture leads, build customer loyalty, and drive repeat purchases.
A skilled Email Marketer can give you the strategies, creative, and campaign management needed to extract revenue from your email list on a regular basis.
Email Marketers aren’t just copywriters—they can help you:
An Email Marketer can also help you improve campaign performance over time by tracking and responding to essential Email Marketing metrics like open rates, bounce rates, clickthrough rates, list growth rate, and conversion rate.
GrowTal places top Email Marketing specialists at companies of all sizes and across many industries. Companies that hire Email Marketers typically do so for a few reasons:
They don’t have the time, budget, or desire to hire a full-time email expert.
They have an immediate team need or upcoming project need that requires a skilled Email Marketer.
They want to test email to determine if it’s a viable channel worth investing in.
They need regular access to an expert with deep knowledge and experience running point on strategy and execution.
Finding a qualified Email Marketer is not easy. To be effective, Email Marketing consultants need to be skilled in multiple areas and proficient in many different tools. It’s hard to truly evaluate candidates unless you have deep Email Marketing experience yourself. You can waste a lot of time writing a job description, interviewing candidates, checking references, and onboarding your final pick only to find out that they didn’t actually have the knowledge or experience they said they had.
GrowTal eliminates these headaches and more by owning the entire process for you. The Email Marketers who join our network are qualified on paper, but we don’t just take their word for it—we go the extra mile to ensure they can write, think, and act strategically to solve the challenges businesses like yours face on a daily basis.
$30
/hr$60
/hr$90
/hr
